With Frieze, where Fox is CEO and Siddall is board director, forced to cancel all its physical fairs last year, there was much talk as to whether the model had had its day. This year the Los Angeles edition was cancelled again, and the New York fair opened in May, in a new central Manhattan location, much scaled down with just over 60 exhibitors. By the time Frieze London swung round in October however the chatter looked empty as the fair signalled a return to pre-pandemic normal with over 250 galleries setting up shop in Regent’s Park. Emanuel, CEO of parent company Endeavor, is clearly betting on the art fair’s continued relevance, green lighting the announcement of a new fair in Seoul next year. There’s some sensible precautions being taken however: having long supported the Condo London gallery swap, Frieze monetised the model with year-round gallery spaces in London’s Mayfair available for hire by out-of-town dealers.