For much of this past summer, stretches of Sunset Boulevard were lined with banners bearing the arresting slogan ‘New.Art.Now.’ Drivers catching the flipside of these banners would have seen that they were actually advertising the Hammer Museum’s second biennial, titled Made in L.A. So the punchy three-word come-on is just a subtitle of sorts, and its relative absence from the catalogue and other promotional material surrounding the biennial makes it seem an afterthought. Nevertheless, the Hammer was not alone in pushing…
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