Collector of art, one of the most influential figures in the Los Angeles art scene, LA MOCA trustee
Broad is indefatigably involved in LA’s art museums. An art collection worth more than $1b, a wing in LAC MA, a $30 million investment in LA MOCA and his own museum aren’t enough. Broad (together with wife Edythe) wants to be the art angel in the City of Angels, creating press and fanfare whenever he gives. And give he undeniably does.
There are fears being voiced from LA’s art community that Broad is having a significant homogenising influence on the city’s museums. Press coverage of Broad is filled with sideswipes and barely concealed irritation on the part of patrons, curators and museum directors (except those he supports or those waiting for a cheque).
The truth is, however, that museums need Broad like never before: California has a 12 percent unemployment rate and a $20b deficit, and financial cuts are being made left, right and centre. Broad, with a fortune valued at $5.7b, has pledged to give 75 percent of it away. And the building of the Broad collection museum on Grand Avenue, designed by architects Diller Scofidio + Renfro, which is now getting under way in earnest, should keep him busy for the time being.