Super-collectors, super-patrons, founders of The Broad
The Broads are Los Angeles’s cultural powerbrokers, having put an estimated $4.1b into education, scientific research and arts programmes in the city. Of these, contemporary art, in the form of their collection and the institutions they have supported, has often been the most visible form of their philanthropy. It has been two years since the couple opened The Broad (spending $140m along the way) and installed their 2,000-strong art collection. The museum remains one of the busiest in the world, welcoming a sold-out solo show by Yayoi Kusama this year. Their patronage of other institutions and activities has continued, including, this year, Pacific Standard Time. Only weeks ago, Eli Broad announced his retirement from philanthropy, leaving the running of the museum and the Broads’ philanthropic foundations to others, including newly appointed board member and former Met director Thomas P. Campbell. They leave an ambitious model for other patrons to follow.