Eli & Edythe Broad

Super-collectors, super-patrons, founders of The Broad

The Broad Museum – or just the Broad – has reshaped the discourse on the next generation of museums. Every other private collection that is being turned into a publicly accessible art collection is taking its cue from what Eli and Edythe Broad have created – a new cultural destination (the museum was named the overall winner of the 2016 Leading Culture Destinations Awards this autumn). First-year attendance at the Diller Scofidio + Renfro-designed building was 823,216, three times projections. What’s more, 62 percent of those visitors identified as ‘other than Caucasian’, and the average visitor was thirty-three years old, which means the Broad – and the Broads – are engaging a genuinely new audience. In 2017, the Broad will be the only California stop of the touring Yayoi Kusama: Infinity Mirrors, which debuts at the Hirschhorn in Washington, DC and travels to the Seattle Art Museum, the Art Gallery of Ontario and the Cleveland Museum of Art. That’s good company.