Maja Hoffmann

Collector, patron, founder of LUMA Foundation

‘We are creating a place where artists, thinkers, scientists – as well as doers and actors of the economic world – can gather and work together on new scripts for the world,’ Maja Hoffmann told The Art Newspaper of her plans for Luma Arles, a Frank Gehry-designed, €100m palace of culture that is rising in a former train yard in the French city. Hoffmann’s network for recruiting these ‘doers’ is extensive (Tom Eccles, Liam Gillick, Hans Ulrich Obrist, Philippe Parreno and Beatrix Ruf are the foundation’s ‘core’ advisory group, names worth noting as Hoffmann gets ready to appoint a director for this new institution); her existing Zürich space is active (this summer it hosted part of Manifesta 11); her patronage is international (Kunsthalle Basel, Palais de Tokyo and the Serpentine Galleries are among the many beneficiaries of her largesse). Oh, and in June she was appointed chair of the Swiss Institute, adding to key roles at Tate, Kunsthalle Zürich Foundation, the New Museum and CCS Bard.