Marc Glimcher

President of the international Pace Gallery

With a recently opened eight-storey space on Manhattan’s 25th St – the newest addition to Pace’s seven-gallery global empire – Glimcher has gone all-in on the experience economy, building a space to further experiment with ticketed presentations by creative groups like teamLab and Random International. The gallerist has framed this as an extension of the experiential proposals of more traditionally Pace artists like Robert Irwin and James Turrell, and the ‘multidisciplinary’ Pace Live programme. All of this is a risk, despite the gallery continuing to invest in classicist shows like their recent Alexander Calder exhibit. But Glimcher, who once studied immunology, will hope that this appeal to the mass market immunises the family business against the vagaries of the art market. There remain some things from which is beyond his control however: in July, the escalating trade war between the US and China was cited by Marc’s pa, Arne, as among the reasons for closing the gallery’s Beijing branch.