Letícia Parente

On cosmetic propaganda and the beauty standards set by society

By Silas Martí

Letícia Parente, Medidas (Measurements), 1976, mixed media, dimensions variable. Photo: Everton Ballardin. Courtesy Galeria Jaqueline Martins, São Paulo

Galeria Jaqueline Martins, São Paulo, 25 March – 25 May Her house was her entire world, littered with pages from women’s magazines that sometimes found their way into her work. The late Letícia Parente is remembered today only in fragments, mostly for the few forays she made into blatantly political moving-image work: silent videos such as Marca Registrada (Trademark, 1975), in which she recorded herself sewing the word ‘Brasil’ into the sole of her foot in black thread, branding her body…

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