Consciously targeting a general audience, Curationism aims at tackling the ‘problem’ of curating, through its evolution from a calling to a profession within the artworld during the postwar years, culminating in the person of Hans Ulrich Obrist. The current status of curating, the author convincingly argues, is as the defining cultural and social activity of the first decade or so of the twenty-first century, when the curated experience is used to market and sell everything from an individual and a…
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