‘Don’t buy NFTs as a financial investment… Buy them because you love the art and you want to support the artists,’ tweeted the artist, digital art enthusiast and NFT proselytiser in March. An early convert to the possibilities of blockchain technology for changing the way digital artists sell their work and preserve it for posterity, Bailey has made it his business throughout the hype of the crypto-NFT boom to keep the focus on the art, not the money. As the artworld went NFT-crazy in 2021, Bailey (who tweets and blogs as artnome) set up Club NFT, to develop solutions to the problems of secure NFT ownership. And to counter what he saw as the traditional artworld’s tendency to ‘treat NFT artists and NFT collectors as if they’re not really artists and collectors’, Bailey launched the online magazine Right Click Save in January, publishing intelligent critical writing on artistic developments in the rapidly evolving blockchain space.