In April 2016 Frieze announced that it was going into partnership with sport and entertainment conglomerate WME-IMG, which represents Hollywood stars and athletes from Ben Affleck and Matt Damon to Novak Djokovic. It’s been two years since Frieze cofounders Matthew Slotover and Amanda Sharp announced that they were handing over the running of the three Frieze art fairs (two in London and one in New York) to Victoria Siddall. Since then they’ve launched Frieze Academy – a yearround programme of talks and courses – and made a very lowkey announcement in the autumn issue of the Berlin-based Frieze d/e magazine that that issue would be its last. Slotover and Sharp still retain overall control of the fairs, remaining magazines (Frieze, Frieze Masters and Frieze Week) and digital platforms. It remains to be seen what other initiatives might emerge.