Pat McCarthy is important because of a sculpture called CheeseBike, a moped he turned into a cheese sandwich delivery system. The piece is 100-percent authentic in motivation, design and ambition. It is a Puch moped outfitted with a Coleman stove that burns the same gasoline the moped runs on. The bike sells Wonderbread grilled cheese sandwiches for $1 in NYC, or €1 in Marseilles, or in Leipzig, where the project was originally developed in 2010. Totally rogue, no vendor licence or Twitter or any bullshit. You gotta see it to believe it. Have a look at his zines titled CheeseBike (there are many issues), which are a subset of his series called Born to Kill, and you’ll understand what I mean. He also makes outstanding porn zines, and zines about his flock of trained pigeons – now he also sells pigeon egg and cheese sandwiches on the bike.
This article originally appeared in the March 2013 issue.