Despite the growth of Frieze and competition from numerous regional and satellite fairs, Art Basel remains the fair to see art at. With Art HK now absorbed into the Art Basel empire (and rebranded Art Basel Hong Kong, with Art HK director Magnus Renfrew installed as Art Basel’s Asia director, alongside Art Basel co-directors Schönholzer and Spiegler), joining the summer Swiss event and Art Basel Miami Beach, the brand is becoming truly global. Art Basel’s unique blend of hospitality, talks and artist projects has consistently proved the perfect lure for collectors, artists, curators and critics alike. And most important of all, the first of those groups buys.