Power 100

Most influential people in 2021 in the contemporary artworld


Cameron Winklevoss & Tyler Winklevoss

Entrepreneurs - Key players in the intersection of cryptocurrency and art

58 in 2021

  • 202158
  • 2020
  • 2019
  • 2018
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  • 2015
  • 2014
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Cameron & Tyler Winklevoss
Photo: Noam Galai for TechCrunch/Wikimedia Commons

‘We’re all astronauts building on the frontier of money and the frontier of art and the frontier of finance,’ Cameron Winklevoss told Forbes magazine in April. The Olympian Ivy League twins, who in 2004 famously sued Mark Zuckerberg for having stolen their idea for what would end up as Facebook, have become key players in the intersection of cryptocurrency and art. Having amassed a multibillion-dollar fortune by buying bitcoin early, the brothers launched the Gemini cryptocurrency exchange in 2014, which became the first US-licensed exchange for Ether, the Ethereum blockchain currency. In November 2019 the brothers bought NFT auction site Nifty Gateway, which went on to stage record-breaking sales of CryptoPunks and Beeple’s 2020 Collection, and 2021 has seen Nifty dominate sales with its similar ‘curated’ approach to showcasing artists, partnering with Sotheby’s on their $17m auction of NFT favourite Pak in April. But with competition hotting up, Nifty is shifting from this exclusive model to become a more open trading site for this exploding market.

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