When Peel and Gertler set up the Outset Contemporary Art Fund in 2003, they injected a largely missing element into the hitherto dusty activity of arts patronage: a bit of fun. Originally set up to acquire work from the Frieze Art Fair for Tate Modern, the group (whose membership and funding comprises a diverse collection of individuals) takes donors on studio tours, private receptions and international trips.

Yana Peel & Candida GertlerOutset has since expanded its influence, incorporating production funds, part bankrolling the British Venice Biennale pavilion, setting up branches in Munich and Israel, and donating to pretty much every London institution, notably funding to the South London Gallery’s new extension this year. Gertler sits on the Tate International Council, as does Peel, who also advises St Petersburg’s Hermitage Museum, is a trustee for the Moscow Biennale and Hong Kong’s Para/Site space, and cofounded Intelligence Squared Asia.