The irony of Bruce High Quality Foundation’s inclusion on a list such as this has not escaped us. The Power 100 operates as a hierarchy and as a mechanism for promoting personalities – and even, perhaps, celebrity. Forming BHQF in 2003, the collective of five to eight core artist members – most of them graduates of New York’s Cooper Union School of Art (though many others are involved) – remains assiduously leaderless and anonymous. Their activities have ranged from exhibitions and a ‘Brucennial’ to publicity stunts, filming a zombie flick and staging a musical. This plurality within practice offers a model away from the market and the assumed mechanisms of production, a method that BHQF seemingly wishes to disseminate, recently collaborating with Creative Time to set up a university.