It is estimated that thirty seconds is the average amount of time visitors spend in front of a single work of art – which might seem like a lifetime compared to the experience of visiting billionaire Reed Hastings’s proposed ‘skiable outdoor art museum’. The cofounder of Netflix has purchased the 3,433 hectare Powder Mountain ski resort in Eden, Utah, with plans to install works by the likes of James Turrell, Nancy Holt, Jenny Holzer and local artist Paul McCarthy, presumably viewable while visitors whizz by perfecting their slalom.
The New York Times reports that Holzer will create a series of rock engravings, while Turrel will install his 2011 immersive light work Ganzfeld Apani in a remote alpine hut.
Hastings, who Forbes estimates to be worth $4.7 billion, has also commissioned snowside works by Arthur Jafa, Nikita Gale, Gala Porras-Kim, Davina Semo and Raven Halfmoon. During the summer and autumn, access will be free to hikers.
Matthew Thompson and Alex Zhang have been appointed to oversee the arts programme, working in the first year with Diana Nawi, curator of contemporary art at the Los Angeles County Museum of Art.
